Binance Survey Finds Cryptocurrency Ownership Makes Users More Attractive to Others

In true Valentine’s Day fashion, we’re diving into the theme of love…and crypto?

According to a new study by Binance, the world’s largest blockchain by trading volume, crypto could have a positive impact on one’s attractiveness. Yes, really.

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The Attractiveness of Crypto

Approximately 83% of participants said liking crypto was an ‘attractive feature in a relationship,’ while 70% said they would be more inclined to go on a date with someone if they found out they were interested in crypto.

But only about 38% of those surveyed said their partner was equally as interested and passionate about crypto as they were, while 27% patted themselves on the back for introducing their significant other to the wild, wild world of web3.

This growing positive sentiment is in stark contrast to the overall gloomy market outlook; many cryptocurrencies are still down significantly year over year. But as some major cryptocurrencies have had a recent small bull run, like Bitcoin and Ether, up about 30% and 23% year to date, respectively, there is some newfound hope from market players across the industry.

Crypto as a Gift

And that confidence might be translating into Valentine’s Day gifts, too, according to the report. About 83% of respondents said they would prefer a ‘crypto gift card’ over flowers or chocolate for the holiday.

In the U.S., Americans are planning to spend $25.9 billion on Valentine’s Day this year, up about 8% from $23.9 billion last year, according to a survey from the National Retail Federation and Prosper Insights & Analytics.

“Valentine’s Day is a special occasion to shop for the people we care most about," said Matthew Shay, NRF president and CEO, in a statement. "This year, as consumers embrace spending on friends and loved ones, retailers are ready to help customers celebrate Valentine’s Day with memorable gifts at affordable prices."

Based on the Binance report, those memorable gifts include buying crypto, too.

The Survey

Of course, take these results with a big scoop of salt. The global survey, which was conducted earlier this month on Binance’s survey platform, had 2,600 respondents (both Binance users and non-users) ranging from 18 to 46 years old.

While that number doesn’t fully encompass the billions of people worldwide, it might be pointing toward an attitude shift for those looking to find love — or love those involved — in the crypto space.

The Future of Crypto and Love

As the world becomes increasingly digital, it’s no surprise that crypto is becoming more popular as a gift idea. But what does this mean for the future of crypto and love?

Will we see a rise in crypto-themed relationships? Will couples start investing in cryptocurrencies together? Only time will tell.

But one thing is certain: crypto has become an attractive feature in many people’s lives, and it’s changing the way we think about love and relationships.

The Impact on Retail

The impact of crypto on retail is also worth exploring. With more people interested in buying crypto as a gift, retailers will need to adapt to meet this demand.

From creating crypto-themed gift cards to offering cryptocurrency-related services, retailers will need to innovate to stay ahead of the curve.

Conclusion

In conclusion, the Binance report suggests that crypto could have a positive impact on one’s attractiveness. With 83% of participants saying liking crypto was an ‘attractive feature in a relationship,’ it’s clear that crypto is becoming increasingly popular as a gift idea.

But what does this mean for the future of crypto and love? Only time will tell, but one thing is certain: crypto has become an attractive feature in many people’s lives, and it’s changing the way we think about love and relationships.

Topics Covered

Binance
Crypto
Crypto ecosystem
Retail
Valentine’s Day

About the Author

Jacquelyn Melinek is a Senior Reporter at TechCrunch, covering cryptocurrency. She has a deep understanding of the crypto space and has written extensively on its impact on various industries.