Since its inception, Meta’s Threads has been experimenting with ways to leverage the network effects of its other social networks, Facebook and Instagram. One such experiment is the integration of Instagram Reels directly into Threads, allowing users to share their Reels on the platform.
The New Feature: Sharing Instagram Reels on Threads
App researcher Alessandro Paluzzi recently discovered that Threads is working on a new feature that will let users pick Reels from their account and post them on Threads. When you tap on the Instagram button in the compose box, you will see a grid with your Instagram posts and Reels. You can then select the Reels that you want to publish on Threads.
How It Works
The new feature is being tested by Meta, but it’s likely to be rolled out widely soon. When you tap on the Instagram button in the compose box, you will see a grid with your Instagram posts and Reels. You can then select the Reels that you want to publish on Threads.
Benefits for Users
Many users already post their Instagram posts and Reels on Threads to gain followers and have better engagement with their content. This new button might make it easier for them to do this. With the integration of Instagram Reels, users can now share a variety of content types directly from Instagram to Threads.
Cross-Posting: A History
Meta has been experimenting with cross-posting features between its social networks. Earlier this year, Meta started testing a feature that automatically cross-posts from Instagram to Threads. The company was also testing a similar feature on Facebook earlier this year.
Carousels and Reach
Last year, Meta started showing carousels of Threads posts on Facebook and Instagram to increase threads’ reach and get more people to use its newest social network. However, some users didn’t like their posts being suggested to others on Instagram and Facebook, so Meta quietly rolled out an option that lets people opt-out from the recommendation program.
Why This Matters
The integration of Instagram Reels into Threads is a significant move by Meta to expand the reach of its social network. By allowing users to share their Instagram content directly on Threads, Meta is making it easier for users to engage with each other across different platforms.
Conclusion
The new feature that allows users to share Instagram Reels on Threads is a step in the right direction for Meta’s Threads. With this integration, users can now easily share a variety of content types directly from Instagram to Threads. This will likely lead to increased engagement and reach for users who participate in cross-posting.
What Do You Think?
Do you think the integration of Instagram Reels into Threads is a good move by Meta? Let us know your thoughts in the comments below!
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